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Where next for Vodafone and 3?

LISTEN TO THIS EDITION OF TWISTED WIRE

There’s been industry speculation that Vodafone might pull out of the Australian market. Clearly that’s not the case with the proposed merger with 3 Mobile, which is subject to approval by the ACCC and the Foreign Investment Review Board.

In Australia, Vodafone never matched its success in Europe and 3 has been a financial drain for Hutchison. So where did these two companies go wrong and will they fare any better as a combined entity?

Will they need a fixed line component to grow revenues and retain their customer base? Can they really compete against the strength of Telstra’s Next G network?

Press the “play” symbol below to listen to the podcast.

In this week’s show Phil Dobbie talks to:

  • Industry analyst Paul Budde
  • Deena Shiff, group managing director, Telstra Business
  • Simon Hackett, managing director of Internode

First published on ZDNet

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