Siimon Reynolds (not a misprint, that’s how he spells his name) established himself as a great creative mind in the field of advertising. He created the famous Grim Reaper advertisement that warned us of the danger of Aids in the late eighties.
These days Siimon has a passion for exploring what makes us successful. He was written five books on the subject. To a large part he says it is all to do with your frame of mind, but is that all there is to it? What about those evil forces — like politics — that try to drag you down?
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Top 40 Business Tips #15: Be Ready for Change
It goes without saying that if you run your business the same way forever, ultimately you will at best lose out on opportunities or, at worst, kill the business.
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Will Privacy Kill Web Analytics?
The ability for web users to opt-out of online tracking is bad news for marketers who want to track who is visiting their site. Does this mean they now have to rethink their strategy?
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Consumers still spending despite all the hike talk
NAB has upped its forecast for 10 year bond yields in the US to 3%, says Ken Crompton, as Fed speakers continue to talk it up. But credit is still rising, despite the higher rates. When will it bite?
