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Seth Godin’s Modern Business Plan

Do you really use your business plan? Or did you, like many companies, spend a lot of time developing it but it sits on the shelf as a work of fiction.

On today’s BTalk Seth Godin says many business plans are not plans and they don’t have much to do with business. So what’s the alternative?

Seth is a best-selling author, described as an agent of change in the business world. His books include Permission MarketingAll Marketers Are Liars and his new one, Linchpin: Are You Indispensable?
He has a more effective approach to the business plan, with five key elements: Truth; Assertions; Alternatives; People and Money. He talks through what to put in each of these sections in today’s podcast. You’ll love his thinking!

First published on CBS News

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