Do you really use your business plan? Or did you, like many companies, spend a lot of time developing it but it sits on the shelf as a work of fiction.
On today’s BTalk Seth Godin says many business plans are not plans and they don’t have much to do with business. So what’s the alternative?
Seth is a best-selling author, described as an agent of change in the business world. His books include Permission Marketing, All Marketers Are Liars and his new one, Linchpin: Are You Indispensable?
He has a more effective approach to the business plan, with five key elements: Truth; Assertions; Alternatives; People and Money. He talks through what to put in each of these sections in today’s podcast. You’ll love his thinking!
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Four Ways To Make Pictures And Video Boost Your Ranking
Des Odell takes us through four steps to ensuring video and picture content is working for you in delivering more customers to your website.
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Goodbye Sensis, Hello Opportunity
With Sensis extradited from Telstra, perhaps now they can start thinking less like a content player and more like Google.
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All Quiet until Trump Talks
A quiet day today, except for some volatility in oil prices. But NAB’s Tapas Strickland tells us to be ready for Netflix earnings and whatever President Trump says at Davos.
