You will have noticed that Google’s search results these days are a mix of text, images, video stills and maps. That means if you are search-optimising just the text elements of your website you are missing out on a big opportunity.
Des Odell is an SEO expert and founder of Bruce Clay Inc, who takes us through four steps to ensuring your non-text content is working for you in delivering more customers to your website:
- Optimise all digital assets
- Add Engagement Objects to landing pages
- Use digital asset optimisation and distribution to improve online presence and visibility
- Leverage traditional SEO strategies