Four Ways To Make Pictures And Video Boost Your Ranking

You will have noticed that Google’s search results these days are a mix of text, images, video stills and maps. That means if you are search-optimising just the text elements of your website you are missing out on a big opportunity.

Des Odell is an SEO expert and founder of Bruce Clay Inc, who takes us through four steps to ensuring your non-text content is working for you in delivering more customers to your website:

  1. Optimise all digital assets
  2. Add Engagement Objects to landing pages
  3. Use digital asset optimisation and distribution to improve online presence and visibility
  4. Leverage traditional SEO strategies
Have a listen to today’s podcast to hear Des explain these steps in detail.

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