Does Your Company Make a Difference?

Companies are driven by profit, right? It’s all about driving the maximum value for shareholders.

While that might still be the end-game, how you get there is changing. Tim Sanders says we are going through a responsibility revolution, where the motivation for a company is not just about selling stuff, it’s also about making the world a better place.

He explores the notion in his latest book “Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference“.

I ask Tim whether companies might like to be seen to be doing the right thing, if it improves the value of their brand, but couldn’t a lot of it just be spin?

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