If there’s a change in government at the next election we know the National Broadband Network (NBN) will be ditched. So is there another way of achieving the objective of providing ubiquitous high speed broadband across the country?
In this week’s Twisted Wire we look to see if there’s an alternative plan, for either political party. How can we ensure that there’s high-speed internet access in the bush and drive the country to a fibre-enabled future while minimising government investment?
The coalition has been quiet on its alternate telecommunications policy beyond saying that its focus will be on ensuring access to under-served areas. Does that mean it will disband the NBN Co and throw away all the work that has already been done?
- Guy Cranswick, IBRS advisor
- John Stanton, CEO of the Communications Alliance
- Stephen King, dean of the Faculty of Business and Economics at Monash University
- Dermot Cox, business development manager at C-Cor Broadband
What’s your advice to Abbott and Gillard? Should we let the NBN carry on unabated, or is this time for a rethink?
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Good debt, bad debt
Is debt a bad thing? Or is some good for the economy? How can we tell the difference. Steve Keen explains.
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Why What You Spend is Out of Your Control
Recent research by The Australia Institute shows that you have less control over your spending habits than you’d like to think.
In a joint report with the Citi Banking Group they defined 28 percent of Australians as being overconfident —– people who say they make good financial decisions, but whose behaviour suggests otherwise. Perhaps worse, 41 percent are oblivious, unaware that they could get a better deal if they shopped around.
This is all great news for marketers of course, because it shows people are highly susceptible to the hype more than to their own logical reasoning. And banks and phone companies do their best, of course, to ensure that its way too hard to work out whether we’re getting a good deal.
Although this news will seem obvious to people in advertising, economists tend to theorise that people behave rationally. It demonstrates the importance of considering the behavioural aspects of economics, based on what people actually do.
Download the report: Evidence versus emotion: how do we really make financial decisions?
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Five Steps to Effective Marcomms
Marketing communications need to be so much more sophisticated these days — we have more channels, more feedback mechanisms, more distractions.
