What’s your attitude to writing business proposals? Are you making the mistake of rushing out as many documents as possible and suffering a low strike-rate as a consequence.
Robyn Haydon from Winning Words says this is a common mistake made by companies, who simply tweak previous pitch documents to be in with a chance with other clients. The danger of this approach is not just that you don’t get the business, but that your off-the-mark approach will mean you don’t get a chance to pitch next time.
It’s one of seven common mistakes we discuss in today’s BTalk:
- Bidding for anything that moves.
- Ignoring the competition
- Not being strong enough on the reasons why the customer should choose you
- Diving straight in the middle
- Cobbling it together at the last minute.
- Cutting and pasting
- Claims that lack evidence to prove they are true
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Slow day, with steepening yields and softer pound
A quiet day but markets are in good shape says NAB’s Gavin Friend, with steeping yield curves and equities close to year highs. So will Aussie employment data be good news today too?
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China gets Yuan Up on the Dollar
The market continues to row back on its inflation concerns says NAB’s Ray Attrill, whilst China sends mixed messages on their response to a rising CNY.
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Tariff delays bring swift response; higher CPI in US, higher wages in UK, disastrous ZEW from Europe
A sharp turnaround in market sentiment after the US delays extra tariffs. NAB’s Tapas Strickland says it could be President Trump responding to falling equity markets, but uncertainty over tariffs remains.
