What’s your attitude to writing business proposals? Are you making the mistake of rushing out as many documents as possible and suffering a low strike-rate as a consequence.
Robyn Haydon from Winning Words says this is a common mistake made by companies, who simply tweak previous pitch documents to be in with a chance with other clients. The danger of this approach is not just that you don’t get the business, but that your off-the-mark approach will mean you don’t get a chance to pitch next time.
It’s one of seven common mistakes we discuss in today’s BTalk:
- Bidding for anything that moves.
- Ignoring the competition
- Not being strong enough on the reasons why the customer should choose you
- Diving straight in the middle
- Cobbling it together at the last minute.
- Cutting and pasting
- Claims that lack evidence to prove they are true