The old notion of limiting your distribution to one or two channels has had its day. People expect to be able to communicate — and collaborate — with your business across multiple channels, including online and mobile channels.
Research by Dr Sean Sands and Carla Ferraro from the Australian Centre for Retail Studies at Monash University shows that operating through multiple channels has many advantages. It provides low-cost access to new markets, it creates strategic advantage and increased customer satisfaction and loyalty can lead to larger profit margins and higher revenue growth.
Older style channels are still important, of course. Sean McDonell, National Sales Manager for Targeted Media Solutions at Salmat, says his sector is shifting from the old “push” approach of marketing to new types of multi-channelling where convenience, simplicity, transparency, consistency, content and availability are all crucial.
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Can you have a free market for public goods?
Are there occasions when marketized principles can be applied to public goods, in the interests of improving performance.
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Shocking Shopping Statistics, but RBA likely to hold
The Aussie dollar was only temporarily hit by the weak retail numbers yesterday. NAB’s Ray Attrill says it’s now tied up in the phase one trade talk optimism. Plus, what to expect from the RBA today.
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Tasmanian Premier Bartlett talks NBN
In today’s Twisted Wire, Tasmanian Premier David Bartlett explains his vision for a broadband enabled Tasmania, that will “leapfrog every other nation on earth”.
