iiNet is selling 6000 or so BoB hubs a month and Telstra says its T-Hub is selling well. They’re different devices, but both signal the future of fixed line telephony.
I wouldn't be confused that I am buying an Aldi caterpillar cake if I am in Aldi. I assume they wouldn't be selling M&S caterpillar cake. Apparently they use less caterpillars in the Aldi cake.