In the book “The Go-Giver” Bob Burg and John David Mann tell the tale of a go-getter named Joe who wonders why the harder he works the further away he seems to be from achieving his goals. In the end he discovers that success comes from shifting his focus from getting to giving.
In this edition of BTalk I talk to Bob Burg about the book, and its follow-up “Go Givers Sell More”. He explains why it is so important to remember in sales that it’s not all about you, and why you shouldn’t fall in love with your product. Some of it sounds counter-intuitive until you think about it a little more.
We also discuss the five aspects of value — excellence, consistency, attention, empathy and appreciation. Are they words you’d use to describe the way you sell?
Download the first chapter of both books at burg.com.
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The Fast Track for China
On today’s podcast, a quick analysis of today’s UK GDP numbers, and @realVickyPryce says China’s expedient recovery might mean it surpasses the US economy a year or two earlier than predicted.
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Hong Kong Returns to Pre-COVID Protests
The Hong Kong uncertainty will see off the correlation between the Aussie dollar and US shares, says NAB’s Ray Attrill.
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Equites fall again, BoE talks negative rates
Markets chose to take a negative view on the extended period of near zero interest rates signalled by the Fed, says NAB’s Gavin Friend. It’s a reminder that it’s the virus that determines the extent of the recovery, everywhere.
