The print industry has faced 10 years of price pressures, despite growing production costs. Grant Vernon, CEO of Snap, says his company doesn’t want to rely on the commoditised print space. They have already moved into assisting small business owners with graphic design. Now they are expanding to offer full advertising and marketing solutions for small operators who don’t have the skill to effectively deploy their promotional spend.
In this edition of BTalk I talk about how he has managed this transition process. How do you turn a very process-driven operation into a differentiated service, particularly when the contact with the customer is through franchised outlets?
There are some useful insights here for any business facing the need to evolve their business model, particularly in response to the influence of the internet and new technologies.