Can businesses really pick up anything from a group of ageing hippies from San Francisco? Well, yes. They built a strong following, then used social-marketing techniques to build affinity with this community.
David Meerman Scott, a marketing strategist and self-confessed Deadhead, is so convinced companies have a lot to learn from his favourite band that he’s written a book about it — Marketing Lessons From the Grateful Dead.
In this edition of BTalk he discusses how they developed social networks well before the birth of the internet. You’ll hear some excellent examples of how they built relationships with their customers in a way that many present-day companies are struggling to achieve.
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Australia joins the downturn; Williams on the new normal; ECB considers its options
After yesterday’s Aussie GDP figures I ask NAB’s Gavin Friend whether the news is all bad? Plus, John Williams suggests no move for the Fed this year and could the next move for the Bank of Canada be down?
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Virus numbers cause concern; jobs and Hong Kong focus for the week ahead
Rising infection rates are moderating the speed of recovery in the US says NAB’s Tapas Strickland in today’s Morning Call podcast. So, what does this mean for the Aussie dollar?
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Slow movement, soft data
Soft jobs data in the US had little market reaction. The Labour market is looking stronger in Australia, with NAB’s David de Garis saying many big companies have already made their labour adjustments ahead of JobKeeper ending.
