Are you promoting a brand or promising a lovemark? Kevin Roberts, worldwide CEO of Saatchi and Saatchi, says one is selling the ocmmodity the other involves building a relationship with your customer.
Markets are cautious today. It’s not just rising COVID numbers, says NAB’s Tapas Strickland, the US election next week could be more contestable than we thought. https://t.co/w64bTe4mPU