Are you promoting a brand or promising a lovemark? Kevin Roberts, worldwide CEO of Saatchi and Saatchi, says one is selling the ocmmodity the other involves building a relationship with your customer.
Yields are moving higher for bonds in the US and Europe. NAB’s Gavin Friend looks at why bonds are being sold off and whether it will last. Is it a sign of optimism that economic conditions will improve? https://t.co/v7IuiHvP9d