Do Your Customers Love You?
Are you promoting a brand or promising a lovemark? Kevin Roberts, worldwide CEO of Saatchi and Saatchi, says one is selling the ocmmodity the other involves building a relationship with your customer.
Are you promoting a brand or promising a lovemark? Kevin Roberts, worldwide CEO of Saatchi and Saatchi, says one is selling the ocmmodity the other involves building a relationship with your customer.
Banking fears have fallen away and the focus is back on central banks. NAB’s Ray Attrill is asked how far will they go now and why is the market at odds with them? https://podfollow.com/nab-morning-call
How does the world change if transactions in the US dollar shrink as BRICs nations prefer to trade in their own currency. And can the west grow without investment from those countries? @profstevekeen on this week’s Debunking Economics podcast: https://podfollow.com/debunking-economics-the-podcast