We all love spam filters, except when we discover that a regular email newsletter we send out is getting blocked left, right and centre.
Fortunately, you can improve the chance of getting through to the recipient by following some simple rules. In this edition of BTalk, web designer and internet marketing expert Melissa Norfolk takes us through six ways to beat the filter:
- be careful how you address your email
- consider your subject lines carefully
- avoid capital letters and large fonts
- avoid spam phrases
- make sure it’s not too big or small
- ask recipients to put you on a white list
The other thing to do, of course, is make sure you understand and follow the Spam Act. If you flagrantly breach the act please ignore all of this advice — in fact, do the opposite.
Follow this link for more of Melissa’s advice on avoiding Spam filters.
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Don’t panic Mr. Bailey
The BoE has been forced to step in again. NAB’s Ken Crompton says it’s no surprise they have been forced to buy index linked bonds because that is the main stock of pension funds. But how long will this uncertainty remain in the UK? And why the widening gap between business and consumer confidence in Australia. Who’s right?
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A Big Day for Europe
The real deadline for a UK-EU trade deal is really the weekend, says NAB’s Rodrigo Catril, so don’t expect much today from the Johnson – von der Leyen dinner date. We’ll also be watching for an indication of the length of the ECB’s bond buying program today.
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New Zealand’s Laissez-Faire Approach to Broadband
Australia’s NBN demands no fixed line competition but New Zealand is openly embracing it. Who has the right idea?
