It doesn’t matter what role your website plays in the sales cycle — whether it’s there to help people browse products, sign-up for more information, or make a purchase online — optimising the site can have a big impact on your bottom line. How much of your marketing dollar is spent getting people to a site, only to have the site not deliver its full potential and lose you prospective business?
Anne Holland, publisher of “Which Test Won?“, says optimising your site through testing site often lifts performance by 20 – 40 percent, particularly if regular A-B testing has not been part of your operating practice.
So, as you’ll hear, if you’re not regularly testing, now is the time to start!
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Will COVID-19 kill the EU?
If the EU can’t fix the crisis in Italy and Spain without those nations incurring massive debt, will the southern nations pull out of the European experiment? I ask @profstevekeen
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Equities bomb as investors are reminded of inflation
People are feeling the pinch as inflation rises. We’re seeing how headline inflation hits consumer staples and discretionaries says NAB’s Ray Attrill, as major US retailers warn of falling margins.
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Primus chief fights against forced fibre
The new CEO of Primus Australia, Tom Mazerski, advocates consumer choice. That means the option for consumers to stay with copper and less market control from Telstra.
