Keeping Your Blog Fresh

It seems like everyone these days has a blog, whether for work purposes or for pleasure. For some, it has a serious purpose; to raise awareness, to attract customers or to establish your professional credentials. But there’s also a big blog graveyard out there in cyberspace — blogs that have been started but haven’t seen an entry for months, maybe years.

So how do you develop a blog that’s going to work, achieve your objectives and, importantly, be sustainable? These are a few questions I put to Darren Rowse. Darren has been blogging since 2002 and now runs Problogger, a blog about writing blogs.

We also briefly discuss monetising your blog. Yes, some people do make money out of blogging. Occasionally enough to buy lunch every so often.

First published on CBS News

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