Obviously there’s a slight self interest in this episode of BTalk — the way online advertising is bought and sold has just got a bit smarter, thanks to the introduction of Ad Exchanges. These are places that gather information about people using a wide variety of sites across the Internet, to develop a profile that can be used to effectively target advertising. The advertisers then bid to reach these users based on very specific criteria.
Some publishers have been offering a version of this, but the range of information is limited to what’s gathered on their own properties — Ad Exchanges extend the boundaries helping to gather a far richer set of data.
Brandscreen, an Aussie company, has developed the software to enable several of these exchanges. In this edition of BTalk I ask Julian Tol, CEO of Brandscreen, to explain more about how it all works.
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Will Femtocells save us from drop-outs?
Although the carriers tell me consumer demand won’t exceed wireless capacity, I don’t think I’m alone in experiencing regular drop-outs.
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Yields higher, jabs faster, inflation expectations lower
Bond yields hit higher on Friday. NAB’s Tapas Strickland says inflation expectations have been falling, whilst the cyclical rotation story continues to dominate equity markets.
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Software is the Future, Are We Ready?
Telcos made money from voice, SMS and data. How do they stand when it comes from capitalising on the next big wave – digital services.
