0

What’s Canada Got that Australia Hasn’t?

In the latest annual Country Brand Index, compiled by FutureBrand in conjunction with the BBC World News, Australia ranked second, with Canada in the lead.

So how is this index compiled and what’s holding Australia back from reaching the top spot? I spoke to Tom Adams, one of the authors of the report, who explains in today’s BTalk how brand strength is driven by five key elements: Tourism, Heritage and Culture, Good for Business, Quality of Life and Value System. So which one of these is letting Australia down? Listen in for the answer.

We also discuss the demise of the US and the rise of Scandivanian countries.

Here is this year’s top twenty list (with last year’s rank in brackets).

  1. Canada (2)
  2. Australia (4)
  3. New Zealand (3)
  4. United States (1)
  5. Switzerland (11)
  6. Japan (7)
  7. France (5)
  8. Finland (16)
  9. United KIngdom (8)
  10. Sweden (21)
  11. Germany (9)
  12. Italy (6)
  13. Norway (22)
  14. Spain (10)
  15. Singapore (13)
  16. Maldives (19)
  17. Ireland (12)
  18. Bermuda (15)
  19. Denmark (23)
  20. Austria (28)

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top