Lots of companies are active in the social media space, you might be one of them. But do you have a plan? Until now many have approached this new media in a fairly haphazard fashion or, perhaps worse, treating it the same as conventional marketing.
- Listen
- Engage
- Influence
He talks through each of these elements in this edition of BTalk. See a slideshow of how to create a social media action plan here.
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Tablets to solve PayWall headache
Fairfax launched its new iPad app this week. Is it enough to pay for the company’s transition from a traditional newspaper to an online publisher?
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Gloomy and more uncertain
Rising uncertainty and a lowering Aussie dollar. NAB’s Rodrigo Catril says there are a number of things hitting sentiment today.
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Watching Over Generation Standby
New research shows that more than half of all managers trust their employees to use the internet and social networking sites responsibly. What does this mean for security policies in the workplace?
