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How to Write a Social Media Plan

Lots of companies are active in the social media space, you might be one of them. But do you have a plan? Until now many have approached this new media in a fairly haphazard fashion or, perhaps worse, treating it the same as conventional marketing.

Ian Farmer runs Frontiering, an agency specialising in social media marketing. He says in this edition of BTalk that your social media plan needs to consider three crucial activities:
  • Listen
  • Engage
  • Influence

He talks through each of these elements in this edition of BTalk. See a slideshow of how to create a social media action plan here.

First published on CBS News

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