Lots of companies are active in the social media space, you might be one of them. But do you have a plan? Until now many have approached this new media in a fairly haphazard fashion or, perhaps worse, treating it the same as conventional marketing.
Ian Farmer runs Frontiering, an agency specialising in social media marketing. He says in this edition of BTalk that your social media plan needs to consider three crucial activities:
- Listen
- Engage
- Influence
He talks through each of these elements in this edition of BTalk. See a slideshow of how to create a social media action plan here.
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Losing Sight of Value
There’s no doubt the capitalist world got ahead of itself over the last decade or so and a few recent conversations on BTalk helped to explain why.
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Tiger Woods, Mark McInnes. Are You Next?
Think about Mark McInnes and Tiger Woods, then look at how you behave at work. Could you be next in the firing line?
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Another Small Step in to the Cloud
A simple plug-in for Microsoft Office could change how your business stores and interacts with documents.
