Here’s a golden rule to help your business succeed – test everything. Whether its products, advertising or websites. Just make sure you are measuring the right thing.

A lot of companies struggle under a negative culture of mistrust, bureaucracy and ego. Unfortunately most of these companies kid themselves that they have a culture of energy, innovation and respect!

When it comes to eCommerce Australia is a few years behind the US and the UK. It’s unimaginable that some major retailers — such as Harvey Norman — don’t even provide an opportunity to buy online.

Do you really know your customer? Do you segment your potential buyers? Do you accept that their behaviours will change and you will need to adapt?

Making sure your company has green credentials is not only good for the planet, its good for business.

Ebeneezer Scrooge from Dickens’ “A Christmas Carol” had lots of issues didn’t he? But he’s not too dissimilar to many command and control style bosses around today.

Outsourcing makes sense in lots of ways – but now crowd sourcing provides a whole new way to resolve your problems.

It’s a disease that has infiltrated politics. Don’t let it ruin your business.

72 percent of consumers end a relationship due to poor customer service. So, it should be the primary focus of your business to exceed expectations.