David Siteman Garland reckons that a lot of old-style mainstream marketing relies on a dumb, slow and expensive way of working. It was a world where the focus was on the hard-sell of your product, backed my mutli-million dollar advertising budgets.
Today the internet has produced a network approach to marketing, where pushing too hard will not sell product. In his brand new book “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business”, he writes about the importance of building a community online and giving first, before attempting to sell anything.
David has his own web show “The Rise To The Top”, that’s almost as good as BTalk. Be sure to check it out.