David Siteman Garland reckons that a lot of old-style mainstream marketing relies on a dumb, slow and expensive way of working. It was a world where the focus was on the hard-sell of your product, backed my mutli-million dollar advertising budgets.
Today the internet has produced a network approach to marketing, where pushing too hard will not sell product. In his brand new book “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business”, he writes about the importance of building a community online and giving first, before attempting to sell anything.
David has his own web show “The Rise To The Top”, that’s almost as good as BTalk. Be sure to check it out.
-
Will the NBN limit competition?
There’s little doubt that the NBN will reduce the number of internet service providers (ISPs) in Australia. Smaller ISPs will disappear as the need for local infrastructure will disappear and larger ISPs dominate. We saw it with the arrival of broadband, now it will happen again.
-
The Price of Competition
Should infrastructure competitors be charged a fee to subsidise the cost of broadband delivery to regional Australia? Are there other ways of ensuring regional coverage?
-
Hold on for the payrolls
It’ll be a quiet week says NAB’s Tapas Strickland as markets wait for non-farm payrolls on Friday. The long wait hasn’t stopped US equities reaching new highs again this morning, though.
