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The Seven Key Elements of Internal Communications

Do you measure your internal communications with a survey to track employee satisfaction? Happy staff is one thing, but it doesn’t tell you whether they are gainfully employed doing the right things. The focus should be on turning strategy into action.

Bill Quirke, MD of business consultancy Synopsis, says there’s a lot of naivety around internal communications. It’s often the responsibility of relatively junior employees, charged with the vital task of ensuring that everyone in the business understands and follows the company strategy.

Achieving successful internal communications has got more complex of late as organisations adopt a matrix approach to their work functions. One employee could have several bosses, sending mixed messages.

So, if we accept that lots of businesses need to treat it more seriously, what are the key elements to a successful internal comms program? Bill Quirke says there are seven factors to consider:

  1. Strategy
  2. Leaderhsip
  3. Planning
  4. Channels
  5. Communication roles
  6. Face-to-face meetings
  7. Impact measurement

Listen to what Bill has to say in today’s podcast. It might shift your thinking on how you communicate with staff — and how you track its effectiveness.

First published on CBS News

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