Top 40 Business Tips #36: Build Your Brand or Kill It
Being true to your brand is the best way of ensuring the best return on your marketing dollar. But if that’s not working it might be time to ditch your brand and start again.
Day: December 16, 2010
THE TWITTERATI
A man with a sick child accosts the PM during a hospital visit about NHS cuts. The man happens to be a Labour supporter. With those views he was hardly likely to be a Tory. So why did @bbclaurak see fit to tweet his profile so he could be abused by Boris backers?#LauraKuenssberg
Fed turns hawkish, bank liquidity problems continue, oil slides further - NAB's David de Garis talks through it all (with me, of course): https://t.co/e2Zpelmulh