Less than half of all Aussie customers say they are loyal to their bank. This is a shocking statistic when you consider their multi-million dollar marketing budgets.
Part of the problem is where the bank marketers are spending that budget. Their approach seems more to do with trying to change customer behaviour than meeting their needs. This was highlighted in a recent report “What’s Critical in the Vertical: A Look at Retail Banking in Australia“, conducted by the Chief Marketing Officer (CM) Council, commissioned by Computershare Communication Services and InfoPrint Solutions (a division of IBM).
In this edition of BTalk I discuss the findings of the report with Ross Ingleton, Sales Director at Computershare and Lee Gallagher, Director of Precision Marketing and Sales and Mike Bryant, Practice Leader Marketing and Analytics, both at InfoPrint Solutions.
It’s an interesting example of how marketers might be asking for more information, but missing the key point about what is influencing sales and retention.
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Wall street takes a hit with more US-China tensions
Wall street takes a hit with more US-China tensions. I talk to NAB’s Tapas Strickland about concerns about tariffs and a global slowdown. Is the US also starting to slow?
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Vertigan and the Future: It’s Complicated
This week we saw the first report from the Vertigan Panel, the group charged with providing recommendations for telecommunications regulation and the long awaited cost benefit analysis.
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Does the UK economy need the royals?
As Harry and Megan try to extricate themselves from the Royal family, this week we ask whether its worth keeping the royal family at all?
