An IBM survey of CEOs recently ranked creativity as the number one attribute needed to lead the market in the new economy.
That’s bad news for a lot of businesses who might not frown on creativity, but just need to know how to do it.
The answer, of course, is to have creative people, or to re-energise the creativity in people who have had the skill taught out of them. Nigel Collin says it’s all about giving people the permission to be creative.
“As a leader it’s very important to instil that culture and behaviour,” he says in this edition of BTalk. Nigel has just launched his latest book Herding Monkeys — How to Lead the Creative Talents of Your People and Turn Their Ideas into Commercial Results.
The book covers the three elements needed to ensure your business is creative — it gets down to leadership, culture and process. We talk through each of these in today’s program.