Are you aware of just how much web advertising you see is driven by what you’ve been doing online?
Years ago many of us were up in arms that, with the launch of G-mail, Google would rifle through the content of our email to serve ads based on what we’d be reading and writing. But that’s fair game, the email service was free and it was contained within the application.
Now, though, information about your online behaviour is being shared between publishers and advertisers. For most people, that’s fair game, but for others it’s seen as an invasion of privacy.
In this edition of BTalk I ask Paul Fisher from the Australian Digital Advertising Alliance how many people are aware that this information-sharing is going on. He says many don’t, which is why they have launched http://www.youronlinechoices.com.au to educate people about what goes on — there’s also an on/off switch where you can control behavioural tracking on your browser.
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Can Central Banks Save Us from Climate Change?
Can climate change be fixed by those who helped us into this mess? Me and Prof Steve Keen on whether central banks have a role to play in mitigating the impact of climate change:
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Multi-year highs for the Aussie Dollar and Sterling, whilst US yields shoot higher
The Aussie dollar is rising faster than anticipated, says NAB’s Ray Attrill as the reflation trade pushes commodities higher. Both the Aussie dollar and Sterling hit multi-year highs on Friday.
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Start-up Funding: Equity or Debt?
When starting a company and seeking cash you have two options — seek investors who will want a slice of the business, or go to a bank and get a loan.
