What is it that drives your business? Justin Herald believes it’s all about attitude.
In fact, it was the woman who told him that he had the wrong attitude that drove him to start-up a slogan t-shirt business that was to reach a turnover exceeding $30 million. She also inspired the name for the business — Attitude. Today he coaches others on how to use attitude to drive business success — and he’s hoping to repeat the story with a new fashion venture called Intimidate.
In this edition of BTalk he explains how he made his business a success. He says you have to have a strong ego and a “bit of mongrel in you” if you want to make it work, as well as ensuring you don’t over-complicate things.