Many Aussie businesses are exporting by default — they’ve gone online and all of a sudden they start receiving orders from overseas.
This is excellent news for any business that has saturated the local market and is looking for expansion opportunities, but there are heavy risks with exporting in a haphazard fashion, without the necessary planning.
For example, does you product need to be adapted for those markets? How are you going to provide after sales service? Does your pricing reflect the necessary costs associated with working in an overseas market?
Anthony Moss from Incite Management Group has a wealth of experience in export management. In this edition of BTalk he explains what you need to be aware of, as well as selling the benefits of getting your product out into international markets.