Getting More Out of LinkedIn


The professional networking site LinkedIn has just passed the 2 million mark in Australia, with more than 100 million members around the world.

You’re probably a member yourself, but are you making the most of it? In this episode of BTalk LinkedIn users tell us how they use it to their advantage.

Cliff Rosenberg, Managing Director for LinkedIn Australia and New Zealand, says you should proactively seek connections and always ensure your profile is up to date.

Tara Cheeseman, executive director of Executive Women Australia, talks about how to use it to build leads and generate interest through events.

Michael Field is a strategic marketing consultant who founded the LinkedIn group Next Director, a community of more than 3,000 emerging, practising and leading company directors. He says groups are important and polls provide a useful tool for gauging attitudes and ensuring involvement of group members.

First published on CBS News

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