How we relate to our customers is now influenced a lot by how we play online games.
There are many levels to it, the further we play the more the rewards, and the more we feel we belong to an elite group with special privileges.
It’s an example of how technology is changing the way we do business. It was a trend identified by Ogilvy’s Barrie Seppings at the South by Southwest Music, film and Interactive (SXSW) Festival in Austin, Texas earlier this year.
In today’s BTalk Barrie explains more about the gamification phenomenon, as well as the trend towards prototyping and democratisation — two other big influences on business.