The UK’s Labor leader Ed Miliband gave a rather unsual interview this week. He answered five questions with exactly the same answer, almost word for word.
It’s an approach that seems to be used increasingly by politicians trying to control the sound bites used in the media. Unfortunately for Miliband, the BBC ran the full interview on it’s website and the interviewer, Damon Green, wrote about the surreal experience on Twitlonger.
So, are PR people to blame for this one dimensional approach to media interviews? Should you follow the same approach with your interviews, so you stay on message? Not unless you want to look like as big an idiot as Miliband.
Catriona Dixon says his problem was he didn’t expand on his views. Her PR company, Toothless Parrot, trains Aussie corporate spokespeople, so they don’t have a Miliband moment when facing the media. Instead her advice is simple; prepare, know your stuff and be human.
In the meantime, isn’t it nice to know that we’re not the only country suffering a political talent deficit?
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The Government’s Irreversible Debt
There’s no point in governments expecting to return to a balanced budget. On today’s It’s the Business podcast Petronus Partners CEO @PaulJKavanagh1 says the link between taxation and spending has been severed. So, what happens now?
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The C-band debate. Just the start in the quest for spectrum?
C-ban is psectrum used for satellites – now there’s the question about whether it can be accessed to quench our appetite for mobile broadband.
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Fed fund futures turn negative, BoE talks UK back to 1706
Fed futures move into negative territory. NAB’s Gavin Friend considers why. Whilst the BoE considers a contraction not seen for 300 years.
