The Aussie Prime Minister is obviously a great behind-the-scenes negotiator — but when it comes to selling a concept it’d be hard to do a worse job.
Putting politics aside, I think most people agree there is an issue with how the carbon tax message is being sold. Or any key policy initiatives for that matter. It’s a far cry from the likes of Howard, Keating or Tony Blair. Even George W Bush did a better job.
To analyse what Gillard is doing wrong I called on Elliot Epstein, CEO of Salient Communication. Elliot is an executive trainer who has coached many business leaders and politicians — I ask him if he can identify the mistakes she’s making.
What can sales people learn from our Prime Minister? Is it as simple as whatever she does, and do the opposite?
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Markets defensive on fears of slower jobs growth
The ADP jobs report undershot but ISM data shows manufacturing growth is strong. NAB’s Gavin Friend says supply constraints are the concern for meeting orders, which could also be slowing employment demand. It makes tomorrow’s non-farm payrolls even more uncertain.
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Tills ring in the USA, jobs bounce back in the UK
Retail sales are strong and NAB’s Tapas Strickland says there’s evidence stores are building up inventory levels and stepping up employment. Good news in the UK too, where the end of furlough hasn’t impacted jobs, which have grown in number. That might be just enough fo the BoE to lift rates next month.
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FOMC minutes fail to map out direction
NAB’s David de Garis says the markets were disappointed that the FOMC minutes didn’t hint at any magic policy bullet that some had hoped for.
