Guy Kawasaki outlines three pillars to enchantment – likeability, trustworthiness and a great cause.
You know you have some credibility when you write a book and have Sir Richard Branson from Virgin and Steve Wozniak, co-founder of Apple, saying how good it is. Infact Steve Wozniak says “read this book to create a company as enchanting as Apple”.
Enchantment, The Art of Changing Hearts, Minds and Actions, is the tenth book from business guru Guy Kawasaki. He says enchantment is essential for business success, but you don’t have to born enchanting. You can change your ways.
In the book he highlights three pillars to enchantment:
- Likeability
- Trustworthiness
- A great cause
We discuss these and other aspects of enchantment in this edition of BTalk. Read more in Guy’s book – in fact, buy a copy now and you’ll get a free copy of his earlier book, Presentation Zen.
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A big bond sell-off.
A big sell off in bonds globally. It’s the pace of the moves in yields that’s grabbing attention, says NAB’s Gavin Friend, which is also putting downward pressure on stocks and helped push the Aussie dollar over 80 us cents for a while.
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Will higher oil prices drive alternative energy investment?
Will higher oil prices be enough to drive alternative energy investment? Not fast enough, says @ProfSteveKeen, we may have to consider rationing if we are to avoid climate change.
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China’s stimulus boosts equities, for a bit
A stimulus from China, another threat from Trump, a weakening outlook for Australia, and a plethora of Central Bank speakers. Phil Dobbie talks through it all with NAB’s Rodrigo Catril.
