Guy Kawasaki outlines three pillars to enchantment – likeability, trustworthiness and a great cause.
You know you have some credibility when you write a book and have Sir Richard Branson from Virgin and Steve Wozniak, co-founder of Apple, saying how good it is. Infact Steve Wozniak says “read this book to create a company as enchanting as Apple”.
Enchantment, The Art of Changing Hearts, Minds and Actions, is the tenth book from business guru Guy Kawasaki. He says enchantment is essential for business success, but you don’t have to born enchanting. You can change your ways.
In the book he highlights three pillars to enchantment:
- Likeability
- Trustworthiness
- A great cause
We discuss these and other aspects of enchantment in this edition of BTalk. Read more in Guy’s book – in fact, buy a copy now and you’ll get a free copy of his earlier book, Presentation Zen.
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Laissez Faire Go Mate
How seriously should we take the laissez fare approach in the twenty first century. The answer, it seems, is that maybe the big government approach has gone a little too far.
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Were London’s cycle lanes ill-judged and rushed through?
Fran Graham from the London Cycling Campaign refutes Mike Brown’s comments that London’s cycle lanes were rushed through and ill-judged.
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Market optimism as deadlines pushed back
A deal before the government shutdown and a delay to the March 1 tariffs on China? As NAB’s Tapas Strickland suggests, the markets seem to think so, although President Trump isn’t giving too much away.
