Guy Kawasaki’s Enchantment


Guy Kawasaki outlines three pillars to enchantment – likeability, trustworthiness and a great cause.

You know you have some credibility when you write a book and have Sir Richard Branson from Virgin and Steve Wozniak, co-founder of Apple, saying how good it is. Infact Steve Wozniak says “read this book to create a company as enchanting as Apple”.

Enchantment, The Art of Changing Hearts, Minds and Actions, is the tenth book from business guru Guy Kawasaki. He says enchantment is essential for business success, but you don’t have to born enchanting. You can change your ways.

In the book he highlights three pillars to enchantment:

  • Likeability
  • Trustworthiness
  • A great cause

We discuss these and other aspects of enchantment in this edition of BTalk. Read more in Guy’s book – in fact, buy a copy now and you’ll get a free copy of his earlier book, Presentation Zen.

First published on CBS News

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