Who Is Keeping the Dream Alive?


Who would you most like to work for? In Aus/NZ’s latest Dream Employers Survey Google, once again, topped the list. But there have been moves in other top positions.

The survey is produced by Insync Surveys and RedBalloon. I go through the figures with Naomi Simson is a founding director of redballoon.com.au, a business she started with the aim of making it a fun and productive place to work.

She says the biggest shift this year has been a rise in the importance of pay, benefits and conditions (up 11 points to 38 percent). The importance of working for a strong brand has fallen 14 points to 27 percent — although big brands like Google, Virgin, Qantas, Apple and Microsoft still top the list.

The warning bell for employers continues to be the fluidity of the workforce. Forty-five percent of respondents to the survey said they were looking to change jobs soon. Naomi says this is why it is so important to work on employee engagement — make them all feel involved and they’ll be far less likely to move on. You’ll also tap into their discretionary effort, increasing company productivity. 

First published on CBS News

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