The About Us page is one of the most critical pages on your website, but it’s often given little thought.
In this edition of BTalk, Valerie Khoo, author and founder of the Sydney Writers’ Centre, highlights five common mistakes people make on their company profile:
Writing a chronological story about your company
Focusing on statistics in your first line
Replicating your r?sum? as your bio
Not tailoring your bio for your audience
Including broad statements instead of specific achievements
A lot of it seems obvious, but look around and you’ll find some badly written content, that’s often hopelessly out of date. Maybe today you should revisit the profile page on your website and see how you can refresh it.