The About Us page is one of the most critical pages on your website, but it’s often given little thought.
In this edition of BTalk, Valerie Khoo, author and founder of the Sydney Writers’ Centre, highlights five common mistakes people make on their company profile:
Writing a chronological story about your company
Focusing on statistics in your first line
Replicating your r?sum? as your bio
Not tailoring your bio for your audience
Including broad statements instead of specific achievements
A lot of it seems obvious, but look around and you’ll find some badly written content, that’s often hopelessly out of date. Maybe today you should revisit the profile page on your website and see how you can refresh it.
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A Rich Analysis of Twitter
Twitter and other social networking sites can help politicians and companies to measure real-time sentiment and respond accordingly. Jodee Rich explains how.
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Job woes, Trump tensions and China’s rebound
More unemployed, more Trump rhetoric and more hope of a V-shaped recovery for China. NAB’s David de Garis on a mixed day for market sentiment.
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Oil keeps increasing, Aussie rises above the confusion
Market turmoil continues. On today’s podcast NAB’s Tapa Strickland says commodities continue to march higher, not just oil. But traders are steering clear of Russian oil, whilst Washington is reportedly looking at it as the next target for sanctions.
