A new report looks at 62 of Australia’s largest retailers and sees a picture that lacks cohesion and leaves the door open for new entrants.
Peter Paterson, director at eMarketing Connected wrote the report, after studying the customer experience offered by each company.
In this edition of BTalk we talk through four areas examined in the study:
- Integration
- Product sales and support
- Online CRM
- Social media
Of the 62 retailers only two thirds were selling online.They found no company was doing a good job of integrating all aspects of a multi channel approach. I suggest part of this could be because they don’t have the back-end systems to support it. I don’t know how many times I have been to a major department store, found what I want is out of stock and ask if I can get it at another of their stores, only to see them making phone calls because they know they can’t rely on their own inventory system.
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Brexit is Needed to Bring Down the EU
Steve Keen’s thoughts are that the concept of the EU, as it stands, is so abhorrent that a Brexit is needed to encourage others to do the same and pull the whole thing apart.
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Flatter curves, the Tariff Man and a government in contempt
Sentiment losing ground as yield curves flatten further. I ask NAB’s Rodrigo Catril whether this is a cause for concern. Plus, bad news for Theresa May and President Trump calls himself the tariff man.
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Another big share flip and a boost in Aussie business confidence
Bond yields have reversed direction and so has everything else. NAB’s Ray Attrill says the auction of bond yields in the US tonight will be a test of value. Meanwhile all eyes will be on Philip Lowe for hints on the next moves from the RBA.
