Jonathan Barouch started Roamz after 10 years of being involved with internet startups. His first project was Fast Flowers, an eCommerce venture that started in 1999 and built a customer base of several hundred thousand individuals. When that operation was sold to 1300 Flowers, he started work on his next big idea.

That idea was Roamz, a location-based service that allows users to see what is happening around them. As its promotional video says, “you often don’t get to hear about [what’s happening], because word of mouth is too slow and the web is too random.”

There’s nothing startlingly original about the idea of location-based recommendations, so what makes Roamz different? That’s a question I put to Jonathan Barouch in this Start IT up video.

First published on ZDNet