Podcasts and other audio content from Phil Dobbie

10 Steps to Crowdsourcing Your Advertising

Outsourcing the production of your advertising to the online crowd has many benefits. It exposes out of the square thinking, gets you close to the way customers are thinking, and has big viral potential.

Selling Up

Tim Miles talks us through the issues around getting ready for selling your business, including finding the right buyer and getting the best price.

Do Nice Girls Finish Second?

Do women need to change their ways if they are to rise to the top ranks of an organisation? What is it that’s holding them back?

Do You Need a New Head of IT?

Mark Settle says IT heads need to spend more time building strong working relationships with people who have day-to-day operational P&L responsibility in their business.

Are ISPs under threat?

These days there’s very little difference between the services of one internet service provider (ISP) to the next. So where is the growth potential for today’s ISP? Rather than thinking about expansion, should they be trying to protect themselves from content and application providers muscling in on their space?

Four Ways To Make Pictures And Video Boost Your Ranking

Des Odell takes us through four steps to ensuring video and picture content is working for you in delivering more customers to your website.

Three Steps To Fix Your Corporate Culture

Niolfer Merchant explains how you turn around a big company, so you have an inclusive culture and a shared vision.

Five Cyber Security Tips For SMBs

More than half of Australian SMBs (small and medium businesses) have been affected by a cyber threat in the last year. Are you protected?

Seth Godin’s Modern Business Plan

Seth Godin says there are five key elements to a business plan: Truth; Assertions; Alternatives; People and Money.

Trusting Facebook and Google with privacy

Google has admitted to collecting data from unsecured Wi-Fi connections, while Facebook is being criticised for broadening the visibility of users’ content. Are we as a society starting to question where the big online players are placing the boundaries of our privacy?

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