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Friday 03 September 2010

11 Ways To Improve Your Stock Control | BTalk Print Email
Written by Phil Dobbie
Friday, 03 September 2010 06:37

 

 

(Episode 571; 19 minutes 19) How much working capital in your business is tied up in stock that isn't selling fast enough? Are you ordering stock too early, losing track of it or hanging on to it so long it loses its value?

Darrell Weekes takes us through 11 strategies to reduce your stock.

Read the full article on BNET.com

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Thursday 02 September 2010

The Internet is Full, What Now? | Twisted Wire Print Email
Written by Phil Dobbie
Thursday, 02 September 2010 15:07

 

 

Sometime next year the internet as we know it will run out of IP addresses. That's why we have IPv6, but why are so few people using it?

It sounds like another Y2K type scenario doesn't it? James Spenceley, the CEO of Vocus, says the analogy is closer to when we ran out of phone numbers. We fixed the problem by adding an extra digit. Paul Brooks, principal at Layer10 Consulting, says this time we're creating enough addresses to give one to each grain of sand in the galaxy. That's probably enough to be going on with.

Read the full article on ZDNet Australia

 

 

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Seven Steps to Happiness | BTalk Print Email
Written by Phil Dobbie
Thursday, 02 September 2010 08:20

 

 

(Episode 570; 12 minutes 29) The key to happiness, says writer and coach Eilidh Milnes, is confidence. One feeds the other. If you don't have the confidence then that little voice in your head will feed on self-doubt and negativity.

She provides practical advice on this in her new book “Confidence the 7 Keys to Your Happiness.” The keys include being more likeable, taking one day at a time, being a people magnet and being better, not bitter.

We look at the three other keys in this episode of BTalk.

Read the full article on BNET.com

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Wednesday 01 September 2010

Art For Money's Sake | BTalk Print Email
Written by Phil Dobbie
Wednesday, 01 September 2010 10:02

 

 

(Episode 569; 16 minutes 35) If you're worried about the direction of the share market, now might be the time to consider art as a means of diversifying your share portfolio.

Greg Nazvanov explains the risks and benefits of investment in art, in particular aboriginal art.

Read the full article on BNET.com

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Tuesday 31 August 2010

How Far Should the ABC Go? | BTalk Print Email
Written by Phil Dobbie
Tuesday, 31 August 2010 06:54

(Episode 568; 5 minutes 55) On July 22nd the ABC launched it's new publicy-funded 24 hours news channel. The broadcaster has been expanding it's influence online too, adding local content portals to it's already established online presence ABC.net.au.

Last year I spoke to the ABC's MD Mark Scott, who has a year to go on his five year term at the helm of the public broadcaster. He said his job was to bring ABC content to as many people as possible, without the constraints of a business plan.

I also asked Angelos Frangopoulos, CEO of Sky News, whether he saw the prospect of an ABC 24 hour news channel as a threat to his business. He said at the time that he welcomed competiton.

Read the full article on BNET.com

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Saturday 28 August 2010

The 5 Principles of Guerrilla Marketing | BTalk Print Email
Written by Phil Dobbie
Saturday, 28 August 2010 05:38

 

 

(Episode 567; 16 minutes 45) It's some time since Jay Conrad Levinson coined the phrase Guerrilla Marketing, but the principles are as sound today as they have always been.

Jay Conrad Levinson, the founder of Guerrilla Marketing, explains five principles that provide a road map to the approach.

Read the full article on BNET.com

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Friday 27 August 2010

A broadband compromise is a good thing Print Email
Written by Phil Dobbie
Friday, 27 August 2010 07:51

 

 

Last week the electorate had to choose between two broadband plans. This week, independent MP Rob Oakeshott says it's not a choice between rock or paper, there can also be scissors.

So what would a third plan look like? There's plenty of merit in considering a hybrid of the Labor and Coalition approach to broadband. The Coalition wants to reduce government investmentwhile still seeing the need for faster, ubiquitous broadband. Labor's National Broadband Network policy has shifted over the last term of office, so what makes them certain they have the ideal plan now? The opportunity for a bipartisan evaluation of where we are headed could be a good thing.

Read the full article on ZDNet Australia

 

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Will Anyone Follow The Leader? | BTalk Print Email
Written by Phil Dobbie
Friday, 27 August 2010 07:38

 

 

(Episode 566; 16 minutes 45) Many companies still have no idea who will replace their CEO. Often the top job is replaced in a last minute panic, which is bad news for staff and shareholders.

Joseph Daniel McCool says executive search firms have a vested interested in ensuring that replacement CEOs come from outside the organisation.

Read the full article on BNET.com

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Wednesday 25 August 2010

Marketing Lessons from the Grateful Dead | BTalk Print Email
Written by Phil Dobbie
Wednesday, 25 August 2010 19:31

 

 

(Episode 565; 20 minutes 54) Can businesses really pick up anything from a group of ageing hippies from San Francisco? Well, yes. They built a strong following, then used social marketing techniques to build affinity with this community.

David Meerman Scott, a marketing strategist and self-confessed Deadhead, is so convinced companies have a lot to learn from his favourite band that he's written a book about it --- Marketing Lessons From the Grateful Dead.

Read the full article on BNET.com

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Tuesday 24 August 2010

Defamation: The Beginner's Guide | BTalk Print Email
Written by Phil Dobbie
Tuesday, 24 August 2010 16:08

 

 

(Episode 564; 13 minutes 20) Do you blog? Do you know the laws in relation to defamation? If not, there is a danger that you could write or say something that could land you in hot water.

In this edition of BTalk I ask lawyer Paul Brennan to explain the basic principles behind defamation law. For example, does it apply just to individuals or can you defame a business?

Read the full article on BNET.com

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