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Written by Phil Dobbie   

 

Here's an example of how multimedia can be used in your business. Talk to me about (m: 0404 824 280) if you'd like to meet and discuss this further.

 

An Internal Radio Show

I produce a lively 10-15 minute radio programme each week, featuring company news and interviews. Think of it as an audio version of your staff newspaper. Each week would include a few phone interviews about stories of interest to the internal audience. This could include, for example, a product manager talking about a launch, HR talking about a policy issue or someone from customer service talking aboiut inquiry trends. It’s envisaged that members of the senior executive team would be regular guests, so everyone has a chance to hear the people running the business in an approachable, lively format. All this will help to build the feeling of involvement from all employees.

plus The audio can sit on your company intranet, delivered either as an audio file, or hosted securely externally.

plus The programme can be one continuous audio file, or be split into different elements which appear as a playlist.

plus A phone line can be setup so your staff can call and leave comments to be featured in the next programme.

plus Written comments can also be invited from listeners in a blog format for the content.

plus A slide show format can be added in flash format to show key points related to the discussions.

plus An ongoing survey can track employee attitudes to the programme.

plus A quiz can be linked to the programme, for example, as part of an ongoing training programme for staff.

An Internal TV Show

A 10-15 minute video programme can include all the elements of a radio show, but with pictures too! It requires more commitment from senior executives and other staff because all interviews with have to be shot on camera. This can be done on-site at your offices, or in a studio in central Sydney. These can be supplemented with company news which I can read, or a competent staff member can present, or we co-host.

The same additional options exist, to integrate the content onto your website, invite comment and track responses.



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