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I have worked across the media, advertising, travel and telecommunications industries. Most of my roles have been heading up the marketing function, including product development, advertising, pricing and distribution. Scroll down to see what I've been up to. If you'd prefer you can see my cv as a pdf file. Click here. | |
January 2007 - November 2007
Chief Marketing Officer, Engin Full marketing mix accountaility for Australia's largest broadband phone company - an ASX listed business, now majority owned by Channel Seven. In a short space of time I: - established new brand, agency and marketing team - drove sales from 50k to 80k+, maintaining ARPU - redeveloped retail, reseller and wholesaler websites. The new optimised retail site (engin.com.au) ranks highest in its search category, has stronger usage metrics (longer stay, greater depth of visit) and a far higher sales/visit conversion ratio - managed press and investor relations for launch of TiVo and a high level of corporate, strategy and M&A activity - developed triple-play product strategy, specified broadband pricing and requirements, and negotiated contracts with network and hardware providers 
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June 2005 - December 2006
Director, Shindig Pty Ltd
An online business launching a massmarket on-demand CRM/web building application for SME/SOHOs. As a co-founder for the business I: - secured invesor funding for development - developed the business model to determine capacity requirements, pricing, funding requirements and ROI - defined the product, including detail user interactivity model - created help content, tutorials, all graphics and content
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November 2003 - May 2005
Sales & Marketing Director, OzEmail Internet
Managing sales and marketing team of 22, driving research, pricing, forecasting, marketing communications, telesales and channels: - delivered 400% increase in broadband sales through pricing and campaign initiatives - improved ARPU performance through pricing initiatives - reduced dial customer churn through upsells, plan improvements, comms and process changes - drove a more efficient channel mix, including rationalising expensive or slow performing channels, improved incentives for inbound team related to product value and increased online sign-ups through changes to website useability and search optimisation - greater cohesion in OzEmail brand positioning through advertising, public relations and via all customer touch points - specifying pricing and business requirements for wireless broadband product (iBurst) then orchestrating launch campaign - participated in investor presentations and development of associated collateral for the sale of OzEmail to iiNet for $110m
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July 2001 - October 2003
GM - telstra.com
Managed a team of 25 business managers, online producers, information architects and web designers. Extensive liaison with all parts of the Corporation to achieve complex goals. - transformed telstra.com from a content portal to a sales and service channel for Telstra products - strengthened Telstra's brand online - increased site sales and usage through UI improvements - delivered significant operational efficiencies through process engineering - cut opex through platform and server rationalisation
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February 2000 - June 2001
GM Products and Marketing, COMindico
I was part of the team developing the business case to attract investor funding for a next-gen IP network - wrote the IM that attracted $250m in funding/vendor finance - wrote business requirements and launched initial wholesale and corporate products - recruited and managed product marketing team, with product management for data, voice and hosting services - provide the presales support to win COMindico's first customers - COMindico is now part of Soul Communications
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July 1995 - March 1999
Director, Middleton Dobbie Advertising
Partner in a full-service advertising agency. Clients included: - Forte and Le Meridien Hotels - launched Noumea and Port Vila resorts - British Tourist Authority and Irish Tourist Board - joint advertising campaigns with British Airways and Cathay Pacific - SAS (Airlines) - Traveland - operated a fax-on-demand service for Traveland and various tourist offices Helped to double company turnover to more than $3million providing campaign planning, design and analysis skills. My focus was on developing integrated direct-response campaigns.
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July 1991 - June 1995
Manager, Australia & NZ, British Tourist Authority Posted to Australia, initially as Marketing Manager, then promoted to Regional Manager, heading a team of 16 marketing, PR and call centre staff in offices in Sydney and Auckland. My objectives were to increase visitor numbers, encourage regional spread of visits and improve spend by Australian and Kiwi visitors. - doubled trade involvement in cooperative advertising campaigns and trade promotions - established BritAgents retail channel program, increasing level of pre-booked ground content and improving tourist expenditure - streamlined distribution processes, introducing a user-pays approach to information provision and reallocating savings for more campaign and trade activity - staged bi-annual trade shows in each state capital and facilitating relationships betwen UK suppliers and Austraian & NZ wholesalers - Chairman of ANTOR, Association of National Tourist Office Representatives
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July 1990 - June 1991
Marketing Executive, British Tourist Authority Managed English Speaking Markets Department - UK trade representative for tourism operators wanting to market to USA, Canada, South Africa, Australia and New Zealand - Introduced Agents Sales Manual for US and Canadian markets - Sold advertising for publications, recruited delegates for sales missions and partners for joint advertising campaigns - Contributed to marketing plans for each English speaking market
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January 1990 - July 1990
Manager, ETNA Project - English Tourist Board
Develop business and user requirements for software offering reservations for domestic accommodation bookings throughout England. Liaised with vendors/VARs to determine common interfaces and to establish uptake through locally operated tourist information centres.
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February 1989 - December 1989
Marketing Officer, Australian Tourist Commission
- Based in London, coordinated trade shows and consumer events.
- Compiled the first Australian Agents Sales Manual for the UK market.
- Organised agents and media visits to Australia.
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June 1988 - February 1989
Marketing Executive, St Albans District Council Responsible for the promotion of the council's tourism and leisure activities, including sports centres and theatre programs. Also recuited commercial sponsors for leisure centres and school holiday activity programs.
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1987 - 1988 Travelling
I was a backpacker, travelling through Australia and SE Asia. I did work a bit, doing promotional stuff and hosting overnights on 2JJJ
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July 1985 - June 1987
Presenter & Commercial Producer, Rado Tees
Radio announcer and commercial writer/producer for mid-sized commerial radio station in NE England
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