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The demand for multimedia is bigger than ever. Static websites just won't hack it with the consumer any more and productivity will improve if you use new channels to engage with your staff. Whether it's targeted at your staff or your customers, multimedia content needs to be topical, relevant and fun!

The New Way to Engage

Podcasts and video are a great way of keeping your employees, suppliers, channel partners and/or customers in touch with your plans, products and other company announcements. Employee engagement increases productivity significantly by tapping in to the discretionary effort that people apply when they work for a company that they feel part of. A survey by Gallop has shown that only 20% of people feel fully engaged at work, but it's 49% in companies that are good at this stuff!

For more on customer engagement listen to this podcast with Naomi Simson.

Customers Expect It

Not so long ago websites were static, drab affairs. Today people expect a more dynamic, interactive site. You'll keep people on your site longer and engage in more open discussion with your customers if you excite them with video. What's the first thing you did on this page - I bet you watched the video.

For more about engaging with customers using Web 2.0 listen to this interview with Simon Van Vyk.

Become a Thought Leader

It's increasingly difficult to differentiate your company based on the products you sell. You have to stand apart with your expertise. People need to know that you are the best in your field. You won't achieve that standing by holding back information and not being out there for people to see. A blog is a great way to showcase your talents. Video and audio can help by giving a platform for your staff to talk about what excites them.

For more on thought leadership listen to this interview with Craig Badings.

Drive Traffic and Improve Your Search Ranking

Be talked about. A podcast, with a transcript and room for feedback can generate a lot of interest. A little controversy is bound to generate inbound links from other discussions sites. All this will help lift the profile of your brand and improve your search rankings on Google.

Hear more about Search Engine Optimisation from Google's Adam Lasnik.

Let's Talk

I can provide lively, insightful content for your staff or your customers. It can be integrated into a comprehensive social media program, drawing in new prospects and engaging your audience in discussion and feedback.

It doesn't have to cost the earth. This is not the age where video is associated with huge overheads. It's time to open up and communicate regularly with lower production overheads, whilst maintaining a professional standard of presentation. How? Less time planning, more time doing.

In other words, think like a journalist not like an advertising agency.

Use the contact me form to get in touch, or use the email address at the end of the video. Send me your email and/or phone number and lets see how we can create more multimedia for your business.