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    Home BTalk Australia Buyer Behaviour: Gen Y vs The Baby Boomers | BTalk
    Buyer Behaviour: Gen Y vs The Baby Boomers | BTalk Print E-mail
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    Written by Phil Dobbie   
    Tuesday, 06 July 2010 07:22

     

     

    (Episode 531; 14 minutes 54) Social demographer Mark McCrindle says there are five major differences between how Gen Y and the Baby Boomers make their purchase decisions. We talk though these differences in today’s BTalk.

    Read the full article on BNET.com

      



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