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    Home BTalk Australia Socialise the Enterprise | BTalk
    Socialise the Enterprise | BTalk Print E-mail
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    Written by Phil Dobbie   
    Tuesday, 13 July 2010 07:25

     

     

    (Episode 536; 13 minutes 33) John Bell, Ogilvy’s global head of its social media practice, says companies need to move beyond the experimentation phase and accept that for social media to work you need to implement a corporate-wide strategy.

    Read the full article on BNET.com

      



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