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    BTalk
    BTalk is my daily podcast for BNET, the global CBS business site. It covers everything from marketing and operations to finance and IT, as well as the economy and a bit of politics. Click on the title if you'd like to leave comments.

    Do Your Customers Love You? | BTalk Print E-mail
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    Written by Phil Dobbie   
    Thursday, 09 September 2010 07:48

     

     

    (Episode 575; 10 minutes 05) Are you promoting a brand or promising a lovemark? As Kevin Roberts, worldwide CEO of Saachti & Saachti explains, one is selling a commodity the other involves building a relationship with your customers.

    Read the full article on BNET.com

      



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