Vic Hodge explains the importance of analytics when making your retail planning decisions.
Segmentation
Written by Phil Dobbie
Thursday, 25 March 2010 07:39
Vic Hodge explains the importance of segmentation, using a mix of external and customer data.
Customer Relationship Management
Marion Steele from RMIT university explains the importance of an integrated CRM system and customer focused philosophy to retain and grow customer spend and loyalty.
Managing Customer Churn
Vic Hodge explains the importance of analytics in understanding and controlling the reasons for customer churn.
