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Today on BTalk

Do Your Customers Love You? Are you promoting a brand or promising a lovemark? Kevin Roberts, CEO of Saachti & Saachti, says one is selling a commodity the other involves building a relationship. Listen here.

THIS WEEK'S TWISTED WIRE

The Internet is Full, What Now? Sometime next year the internet as we know it will run out of IP addresses. That's why we have IPv6, but why are so few people using it? I ask James Spencely and Paul Brooks. Listen here.

ON "BY THE NUMBERS"

It's Always a Minority Government: It's not unusual for a party to win power even though most people didn't vote for it. The problem is convincing Prime Ministers they are just not that popular. Read the article here.