Siimon Reynolds (not a misprint, that’s how he spells his name) established himself as a great creative mind in the field of advertising. He created the famous Grim Reaper advertisement that warned us of the danger of Aids in the late eighties.
These days Siimon has a passion for exploring what makes us successful. He was written five books on the subject. To a large part he says it is all to do with your frame of mind, but is that all there is to it? What about those evil forces — like politics — that try to drag you down?