Donald Farmer says the use of business intelligence is changing. More exploratory techniques mean any data is the start of a journey of business discovery.
He has more than 20 years experience in business intelligence and reckons the old term, decision support, was more descriptive. I agree. He says, these days more people accessing data means more sophisticated business issues can be resolved through collaboration. It’s the data equivalent of mash-ups that see people building on the work of others to develop knowledge within a business.
I’m sure he’s right, but there are obstacles along the way — like the integrity of the data and understanding what the data really means. I have spent a lot of time looking at reports that supposedly measure the same thing, but gave different answers because they were measured in slightly different ways.
Donald Farmer, the global product advocate at QlikView, talks about how BI is changing in this edition of BTalk.